What is an ETF?

The purpose of this project was to educate potential investors to what Exchange-Traded Funds (ETFs) are and why they should be considered as a good investment option. Giving investors accurate information about Exchange-Traded Funds (ETFs) is essential in today’s financial landscape. As ETFs grow in popularity for their flexibility and cost-effectiveness, understanding their complexities helps investors make informed decisions, manage risks, and optimise their portfolios.

I had to opportunity to work with Buff Studio, a motion agency based in London, to design the visual approach and develop a series that would conceptually present the information in an easily digestible manner. It was imperative that the videos adhered the Invesco QQQ brand, so that the videos could seamlessly integrate into their site and marketing material. 

Motion Design by Buff 

Audio by James Locke-Hart

Text reading "ETF = Exchange traded fund" on a plain background.
Illustration comparing ETF and stock market index with geometric shapes on a blue background.
Abstract geometric design with blue circles, hexagons, squares, and triangles on a dark blue background.
Abstract design with various blue and white geometric shapes including circles, hexagons, squares, and semi-circles on a dark blue background.
Abstract geometric shapes in blue and white, including circles, hexagons, half-circles, and squares on a dark blue background.
Abstract design with geometric shapes in blue and white on a blue background, featuring the text 'helping to manage' in the center.
Abstract graph illustration with geometric shapes labeled 'investment risk' on a blue background.
Abstract geometric design with various shapes such as circles, squares, triangles, and hexagons connected by lines, featuring the text 'important benefits' on a blue background.
"Want to learn more?" text with an arrow on a blue background.

What are the benefits of an ETF?

Abstract blue background with a large arrow pointing right, accompanied by numbers 2, 3, 4, 5 and horizontal bars.
Abstract design of six circles with various geometric shapes inside, arranged in a triangle on a blue background.
Abstract vertical bars in blue tones and white on a blue background
Illustration with geometric shapes in a circle, blue background, and text "over which sectors you invest in."
Abstract design with three clocks and geometric shapes in blue and turquoise on a light background.
Abstract geometric shapes in blue with a white circle on a blue background.
Bar chart comparing costs of ETFs and other funds, showing ETFs cost less. Source: Investment Company Institute Fact Book 2021.
Four blue circles containing various geometric shapes on a blue background
Blue background with text "Want to learn more?" and an arrow to the right.

How do ETFs compare to mutual funds?

Text on blue background asking how ETFs compare to mutual funds.
Comparison between ETF and mutual fund with different geometric shapes in a circle and hexagon.
Abstract design with curved blue and white lines and circles
Diagram with one blue cylinder connected to 20 turquoise cylinders in a grid pattern.
Abstract geometric shapes in blue, white, and cyan on a light gray background with the text 'wide range of investment choices.'
Illustration of a blue geometric shape with circle and hexagon
Graphic with abstract shapes representing share classes, investment minimums, and redemption rules on a blue background.
Abstract shapes on a blue background, including a dark blue semi-circle, circle, diamond, cyan hexagon, and blue triangle with a white curved line.
"Want to learn more?" text on blue background with arrow icon pointing right.

Why consider Invesco QQQ?

Icons representing Consumer Discretionary, Communication Services, and Health Care sectors. The Consumer Discretionary icon is a shopping basket; Communication Services shows a megaphone on a monitor; Health Care depicts a medical building.
Text on blue background: "and why should you consider investing in it?"
Abstract design with blue geometric shapes and "Consumer Discretionary" text.
Graphic comparing "QQQ" and "Nasdaq-100" with geometric shapes in circles, including triangles, hexagons, and diamonds on a blue background.
Illustration of a map of the United States with stylized blue shapes and arrows, captioned "representing some of the largest companies in the U.S."
Diagram showing QQQ and Nasdaq-100 components with geometric shapes on a blue background.
Abstract graphic with geometric shapes labeled with 'Q', featuring cubes and a triangular pyramid connected by a circle.
A pattern of various geometric shapes in shades of blue and white on a blue background.
Text "Want to learn more?" with a right arrow on a light gray background.

How to access Invesco QQQ?

Text reading 'Wondering how to access the innovators of the Nasdaq-100' on a plain background.
Illustration of a trading platform interface showing line graphs and "QQQ" symbols on a blue background with text "You can find QQQ on almost every trading platform."
Illustration of a digital dashboard with a user icon, chat bubble, and graph on a blue background.
Abstract 3D numerical data visualization on a blue background with layered floating bars showing numbers like 2,176.9 and 1,424.17.
Illustration of buying and selling QQQ ETF with labeled pie charts showing movement and the text "You can buy and sell the QQQ ETF" on a blue background.
Abstract blue background with three analog clocks and geometric shapes.
Illustration of ETF transactions with a highlighted notification and text reading 'ETF transactions occur almost instantly' on a blue background.
Illustration of a cursor over a list with geometric shapes and gradient rectangles on a blue background.
Abstract geometric shapes with "Q" symbols on a dark blue background, featuring a hexagon, cube, and pyramid within a circular outline.