Race for Innovation
Invesco QQQ worked with Groove Jones to create a unique digital experience for financial conference events. Race for Innovation game is a dynamic multiplayer racing experience inspired by the highs and lows of financial performance.
Our team worked closely to develop and design the UI/UX, sound design and kiosk design for the activation.
The Kiosk
We wanted the look and feel of the player experience and physical kiosk to mimic the futuristic feel of the game by utilizing premium materials like acrylic and zest strip lighting to nod to the cyberpunk setting of the game.
Material references
Final Product
The Game Design
The Groove Jones team led the game development, 3D modeling and world building for the racing environment, car designs and game haptics and feedback. Our team worked collaboratively to give feedback and direction on look and feel, color, styling, UI/UX and layout. We wanted the UI/UX to remain simple and modern to follow our established visual style within our game systems and to not compete with the game environments and cars.
Game style references
Game screens
